From December 6 to 9, the "Echoes of Nature" theme exhibition of Mona Lisa Group, a ceramic enterprise in Foshan, Guangdong Province, China, was unveiled at the 2024 Guangzhou Design Week. At the event, Mona Lisa Group launched the "0 carbon" visual symbol for the first time and publicly displayed ceramic sheets produced based on ammonia hydrogen zero carbon combustion technology for the first time. At the same time, the first professional color application guide for China's architectural ceramics industry was released.
Focusing on the theme of green smart manufacturing, the Mona Lisa Group's low-carbon footprint exhibition area uses green products, green manufacturing, and green applications as clues to systematically display the company's process from deepening the thinning and low-carbon technology of ceramic tile products, leading the industry's digital transformation, practicing environmental protection governance, to exploring zero-carbon production and green delivery solutions. Among them, Mona Lisa's ammonia-hydrogen zero-carbon combustion ceramic thin plates were publicly exhibited for the first time, attracting the attention of many industry experts, media, and designers.
At the end of September this year, the world's first demonstration mass production line of ammonia hydrogen zero-carbon combustion technology for the ceramic industry was officially put into production. The demonstration mass production line is 150 meters long and has an annual output of 1.5 million square meters. It can achieve 0%-100% natural gas mixed with ammonia in any proportion for combustion. If 100% pure ammonia is used as fuel, carbon dioxide emissions will be directly reduced to zero, creating a truly "zero-carbon industrial kiln." Industry experts believe that the further promotion of this technology will have a significant social effect. Today, the "new species" born from this production line has allowed the application of zero-carbon combustion technology in the ceramic industry to move from the laboratory to large-scale industrial production, and has also brought green technology in the field of architectural ceramics into the life scenes of ordinary users.
In addition to displaying products, the Mona Lisa Group and the Color Research Institute of the Center for Art and Science of Tsinghua University jointly released the "Mona Lisa Tile Color Application Guide". As the first professional color application guide in China's architectural ceramics industry, it will provide a more scientific reference for the color application of space building materials from a new perspective.
While moving towards zero-carbon production, Mona Lisa Group has increasingly focused on expressing new concepts through art design and establishing deep links with designers since this year. From the perspective of designers, the exhibition selected a number of Mona Lisa original design products with a long market life cycle and favored by designers for display.